Insurance Explainer gets you smarter on complicated stuff.
Launched in March 2020 based on the belief: researching insurance is complicated.
- Articles are too long.
- Explanations are full of incomprehensible jargon.
- Websites want you to click their pop-ups.
This is why we’ve engineered Insurance Explainer around a simple proposition — deliver the clearest, simplest, most efficient experience for our audience.
Being audience first, we decided to never use super annoying pop-up ads or to revert to features that are designed for short-term clicks rather than long-term usability. You should always be able to view our content without leaving your channel of choice.
Our audience is smart already but they are always hungry to get smarter, faster. We resist traffic-based assumptions to dumb things down, and focus our efforts on pinpointing the reason the information matters to you.